ID Design Research Conference: The Adjacent Possible (October 9-10,2012, Chicago, IL)

The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore them. Each new combination opens up the possibility of other new combinations.
– Steven Johnson, author of “Where Good Ideas Come From”

The 2012 Design Research Conference, Oct. 9-10 in Chicago offers professionals of all career levels, sectors and industries the opportunity to discover how design research is influenced by the world outside of design and vice versa.

Bringing in attendees from companies as diverse as Leo Burnett, IDEO, SC Johnson and PayPal, this year’s conference is an opportunity to network and learn how human behavior, data and storytelling play a role in creating new ideas and inventions that move the world forward.

Joining us is Miriah Meyer, a computer scientist from the University of Utah who builds visualization software for scientific researchers and was named one of Fast Company’s most creative people in 2012. We are also thrilled to have Michael Norton, who teaches marketing at Harvard Business School and has twice been featured in the New York Times Magazine Year in Ideas Issue.

Carol Foley and Mindy Cultra, who work for Leo Burnett’s Knowledge Group, will share how their research is helping identify strategies that can lead to exceptional creative work whether in advertising, architecture, art or design. And award-winning journalist Anderew Haeg will talk about The Public Insight Network, a platform he co-founded to connect journalists with sources.

Other speakers include Larry Keeley, president & co-founder of Doblin; Michael Norton, associate professor and Marvin Bower Fellow at Harvard Business School; Justin Ferrel, director of digital, mobile & new product design at The Washington Post, and Molly Wright Steenson from Princeton University who will serve as moderator.

To register, go to http://drc.id.iit.edu. Early registration ends Sept 4!

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