July 11, 2014 Leave a comment
Date: 26 October 2014
Location: Helsinki, Finland (in conjunction with NordiCHI’14 http://www.nordichi2014.org/)
Deadline for submission of abstracts: 14 August 2014.
Abstract format: 2-6 page position papers in ACM Extended Abstract format.
To start an experience design process, the designers should determine what experience to aim for. How should this decision be made? In the fuzzy front end of experience design process, there are often several alternative sources for gaining insight and inspiration. There may be different, even conflicting viewpoints and opinions. In addition to user studies, insight and inspiration for experience goals can be sought from brand promise, technology and societal trends as well as mere vision of renewal. We welcome practitioners and academics to this full-day workshop to share experiences from the early phases of experience design processes: How to get from the fuzzy front end to a shared vision of the experience to aim for? The workshop is based on the earlier UX Goals workshop in NordiCHI 2012. The aim of the workshop is to build mutual understanding of the early phases of the experience design process. The workshop will include presentations of position papers as well as group work to identify and discuss the commonalities and differences in the experience goal setting.