Designing Business Matters (May 2014, Wuxi China)

Dates: 23-26 May 2014
Location: Jiangnan University, Wuxi, China
Deadline for submission of proposals: 15 April 2014

Responsible Economics, Brighter Futures, Corporate Responsibility, Ethical Finance, Mindful Work, Strategic Design, and Sustainable Economies

Participation is possible. If you are interested in attending the conference, please provide a provocation statement of about 750 words via the website. 

Designing business matters more than ever-or does it?
What are the business matters of design? How do we identify them?
What makes design matter to business? How do we go about business and design?

In 2002, a series of international conferences on these issues began in Cleveland, Ohio, USA, with conferences in 2010 in Milan, Italy, and 2011 in Barcelona, Spain. We now invite researchers, practitioners, and students from different disciplines and professions to join us in 2014 in Wuxi, China. We will look beyond buzzwords and platitudes on design thinking in business, management, and organization to contribute to the development of new fields and practices.

The past decade has seen conferences and workshops on managing as designing, design management, business design, and changing the decision-making paradigm in management. Universities teach design to management students and management to design students. We sometimes think of managers as designers, even though they may not be conscious of the design practices and methods they use. In the midst of this development, service design has emerged as an important issue in professional conferences and research journals, in business and government. Overall, the boundaries between professional fields have become increasingly fuzzy. For example, marketing departments claim that they have long developed services. Similarly, design thinking is moving through university departments and corporate offices at top speed – sometimes as a useful paradigm, other times as a fashion fad.

The aim of the Wuxi conference is to develop a discourse around designing in the business context, to elaborate on designing for ethics in finance and responsible business, and to consider design for sustainable economies.

If you wish to join us, please submit a proposal for your contribution by April 15th 2014. This is a firm deadline. To submit use the online form on the conference website.

We have a tradition of describing the contributions to our conferences “provocations.” Please give a title for the provocation, and select one of the conference topics for presentation.

Your provocation should be at least 500 words but no more than 1500 words. Your provocation should contribute to the discussion on the chosen topic, and you should be prepared to develop it into a full paper after the conference.

Authors of accepted provocations will be invited to participate in the conference. Because this is a working conference, there will be no general observers.

Your proposal should include author information, including your full name and e-mail address, and a short biography of 50 to 100 words with your background, current position, key activities, and projects. The conference is limited to 90 participants. Provocations will be reviewed on an ongoing basis until the conference is filled.

All provocations will be reviewed by the conference chairs, Richard Boland, Richard Buchanan, Jurgen Faust, Ken Friedman, and Sabine Junginger.

A conference fee of 300 Euros will cover two full days of the conference. The conference fee includes all conference events, evening activities, and networking events. The fee also includes a conference welcome kit with conference information, and a book to be published by Bloomsbury Berg in 2014.

The fee is due if your provocation has been accepted and you plan to attend. Students qualify for a reduced fee of 150 Euros.

About Fil Salustri
I'm a design methodologist and Professor of Mechanical Engineering at Ryerson University, Toronto, Canada. Adjectives that describe me include: secular humanist, meritocrat, and long-winded. Some people call me a positivist too, as if that were a bad thing. Go figure. My real home page is

One Response to Designing Business Matters (May 2014, Wuxi China)

  1. Pingback: Designing Business Matters (May 2014, Wuxi China) | Papers Wanted - Call for Papers, Journals and Conferences

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