NordiCHI Workshop: Design for Audience Engagement (Oct 2012, Copenhagen)

Date: 14 October 2012, in conjunction with NordiCHI
Location: Copenhagen, Denmark
Website: http://ace.caad.ed.ac.uk/NordiCHIWorkshop/
Deadline for submission of position paper: UPDATED: 13 August 2012

Engaging the audience has always been of fundamental importance to the creative sector (performing and visual arts, video games, film, interactive narrative etc). Media producers, publishers and content providers are starting to use interactive technologies to involve audiences in the creative process — constructing audience journeys, and exploiting the potential of co-creation and crowd-sourced innovation. So design is central to engaging audiences. What are the best methods and processes for designing and evaluating audience engagement?

This workshop adopts an interdisciplinary approach to identify design strategies for audience engagement.