We are also interested in reconsidering some of the original meanings associated with the Italian term comittenza: the noun derives from the Latin verb committere, which, in addition to the sense of “entrusting,” “ordering,” and “requesting,” initially also referred to the acts of “putting together,” “joining two or more things.” English distinguishes more clearly between the activities of patronage (the support given to somebody’s work) and the role of customer (who buys or pays for goods and services), but from an etymological viewpoint the two terms both imply the idea of giving support: hence supporting a human work or activity, and not just economically.
And so, for this issue of Progetto grafico, we look forward to receiving contributions (essays, research, other forms of reportage) that critically discuss the theme of clients and patrons, in light of the aforementioned questions and issues. We are interested in perspectives from different disciplines, as long as they have at least a tangential pertinence to the field of visual communication and its cultural implications.
The issues we would like to explore include:
– How industrial, commercial, and publishing entrepreneurs, as well as political and cultural institutions, have contributed (and continue to contribute) to the establishment of the graphic design profession.
– Who are professional designers’ clients nowadays, and how has the relationship between designers and their commercial, institutional, or cultural counterparts changed?
– Who acts as mediator between designers and clients, both today and in the past?
– How has the traditional designer-client relationship, first established in the 20th century, changed in the contemporary landscape?
– How is the client perceived in the professional community? Does it still make sense to talk about “educating clients”?
– What kind of professional relationships do graphic design schools now prepare their students for?
– Is there such as thing as graphic design without clients?
– What opportunities do companies and institutions now offer graphic designers to encourage them to take risks, innovate, experiment, or even do research?
• scheduled release: spring 2016
• submission deadline: 30 May 2015
Send proposals to: email@example.com
Progetto grafico è la rivista internazionale di grafica edita dall’Aiap http://www.aiap.it/progettografico/
Davide Fornari, Silvia Sfligiotti
Emanuela Bonini Lessing, Serena Brovelli, Maria Rosaria Digregorio, Riccardo Falcinelli, Claude Marzotto, Jonathan Pierini, Carlo Vinti, Stefano Vittori